Madecraft creates expert-led video learning libraries for world-class brands. Access ready-to-go courses or custom-build what you need, with our expertise.
Diverse, stylish, high-quality learning that inspires.
Create personalized content that's entirely on-brand, specifically mapped to your own learning goals.
Create a custom course with all your own branding, designed to solve your unique learning challenge.
The way we make learning videos is tried, trusted, scalable with consistently exceptional quality.
We've been doing this for over 20 years and frankly, we know what works.
Topic, title, idea, outcome. In partnership with you, we lay a tailor-made foundation that covers every detail, based on your audience and goals.
Actors are fine, but experts are best. That’s who we find to work with. Every one of our expert authors has deep expertise and we coach them for the best presentation.
To teach well, we think hard about how people learn. Our flexible 2-5 minute micro-lessons are a proven route to engage learners.
Permits, contracts, and asset rights can be a headache. We handle all of it on your behalf.
Along with a producer and instructional designer, we’ll share our own scriptwriting method. To date, we’ve written and refined thousands of authentic scripts.
No green screens. We engineer sets with elegance at our Santa Barbara sound stages which are purpose-built for filming.
We make stylish work, maintaining our library so that it’s always fresh and up-to-date. Award-winning artists and stylists make sure presenters look and feel their best.
Only 4K cinema quality will do. Our team of live-action specialists seek excellence in everything from lighting to sound.
No detail is too small. Word by word, sentence by sentence, scene by scene, we make sure that what happens on screen is exactly what you had in mind.
We edit with our eyes on the prize: instructional content that’s engaging, valuable, enjoyable, and easy to digest.
Not too much, not too little. We use tables, charts and animation to help, not overwhelm and strive for clear, clean, crisp sound.
Details matter. Independent third-party reviewers give us a sensitive, smart, and thoughtful second opinion on every video.
And make it comprehensive. Author headshots, bios, course descriptions, SEO titles, and more. It’s all tied to your learning goals and mapped to the Table of Contents.
Done, as promised, just as the package you ordered. The delivery of the finished course includes all video files.
As a trusted partner for 4 years and running.
Our expertise in production is rooted in collaboration, confidence, and relentless refinement.
We engage the learner using tables, charts and animation to help, not overwhelm. We film in 4K UHD with industry-leading sound mixing and special effects.
“From start to finish, it was clear that Madecraft was 100% dedicated to creating the best possible content and experience for our company and customers.”
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