Shaping exceptional people, through exceptional learning.

Madecraft creates expert-led video learning libraries for world-class brands. Access ready-to-go courses or custom-build what you need, with our expertise.

World-class production that engages.

Diverse, stylish, high-quality learning that inspires.

— and counting...
Trusted by the world's most admired brands.
Trusted by GoogleTrusted by MetaTrusted by MicrosoftTrusted by Adobe

Choose custom or ready-to-go learning:


Create a bespoke course, with Madecraft expertise. Yours to own or share.

Create personalized content that's entirely on-brand, specifically mapped to your own learning goals.

Creating Stunning Presentations with Adobe
Advanced Data Analytics with Google
Optimizing Your Work with Microsoft 365
Coding Interview Prep with Meta

Custom courses, made for you.

Personalized and on-brand.

Create a custom course with all your own branding, designed to solve your unique learning challenge.

A streamlined process.

The way we make learning videos is tried, trusted, scalable with consistently exceptional quality.

Backed by decades of experience.

We've been doing this for over 20 years and frankly, we know what works.

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The pursuit of excellence — our 14 steps to video perfection revealed.
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“Madecraft's expertise and guidance on everything from course design, to scripting, to video production and platform guidance, is really remarkable.”
Brian Johnsrud, PhD, Head of Education Learning and Advocacy at Adobe

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Start with the end in mind

Topic, title, idea, outcome. In partnership with you, we lay a tailor-made foundation that covers every detail, based on your audience and goals.

Work with the best

Actors are fine, but experts are best. That’s who we find to work with. Every one of our expert authors has deep expertise and we coach them for the best presentation.

Understand engagement

To teach well, we think hard about how people learn. Our flexible 2-5 minute micro-lessons are a proven route to engage learners.

Get a contract

Permits, contracts, and asset rights can be a headache. We handle all of it on your behalf.

Write a great script

Along with a producer and instructional designer, we’ll share our own scriptwriting method. To date, we’ve written and refined thousands of authentic scripts.

Get the set right

No green screens. We engineer sets with elegance at our Santa Barbara sound stages which are purpose-built for filming.

Look the part

We make stylish work, maintaining our library so that it’s always fresh and up-to-date. Award-winning artists and stylists make sure presenters look and feel their best.

Record with excellence

Only 4K cinema quality will do. Our team of live-action specialists seek excellence in everything from lighting to sound.

Storyboard intensely

No detail is too small. Word by word, sentence by sentence, scene by scene, we make sure that what happens on screen is exactly what you had in mind.

Edit with purpose

We edit with our eyes on the prize: instructional content that’s engaging, valuable, enjoyable, and easy to digest.

Master motion and audio

Not too much, not too little. We use tables, charts and animation to help, not overwhelm and strive for clear, clean, crisp sound.

Check, check, check

Details matter. Independent third-party reviewers give us a sensitive, smart, and thoughtful second opinion on every video.

Create a media kit

And make it comprehensive. Author headshots, bios, course descriptions, SEO titles, and more. It’s all tied to your learning goals and mapped to the Table of Contents.

Your course, delivered

Done, as promised, just as the package you ordered. The delivery of the finished course includes all video files.


Madecraft partners with the best learning providers.

As a trusted partner for 4 years and running.

LinkedIn logo
Madecraft courses on LinkedIn
Individual Madecraft learners
Externally certified courses
“I LOVED this course. The instructor is phenomenal!”
4.8 stars
4.8 / 5
50,000+ reviews

Beautiful courses made with serious skill.

Our expertise in production is rooted in collaboration, confidence, and relentless refinement.


Motion and mixing, perfectly on point.

We engage the learner using tables, charts and animation to help, not overwhelm. We film in 4K UHD with industry-leading sound mixing and special effects.

Every course is finalized with author headshots, bios, course descriptions, SEO titles and more, delivered as promised.

“From start to finish, it was clear that Madecraft was 100% dedicated to creating the best possible content and experience for our company and customers.”

Valentina Arismendi — Adobe

Join forward-thinking brands shaping exceptional people.

— let's talk

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Get ready for exceptional learning. Talk to us today.

125 Cremona Dr Suite 240, Goleta, CA 93117